TikTok Commerce - Head of Food & Beverage - Food & Beverage (SMB)

Posted 05 October 2023
Salary $163020 - $334400 annually
Job type Permanent
Discipline Technology Sales
Contact NameTim Sampson
Remote working Office based

Job description

TikTok, the premier platform for short-form mobile videos, is dedicated to sparking creativity and spreading joy, boasting offices all over the globe. Their core mission centers on nurturing creativity and teamwork, tackling challenges as opportunities for growth and innovation. At TikTok, the status quo is never accepted; courage is ever-present.

Join a team behind the viral phenomenon of #TikTokMadeMeBuyIt, pioneering Content & Creator commerce in the US. TikTok aims to rejuvenate shopping by making it a joyful, inspiring experience and the preferred commerce platform for brands, creators, and shoppers. This entrepreneurial team is reshaping the future of shopping.

With over 1 billion global users, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to their users. It's where trends emerge, and meaningful connections thrive among brands, creators, and consumers.

The Food & Beverage SMB Category Team is looking for a retail champion to help us build our business and drive the growth of our category. The Head of Food & Beverage SMB will develop the go-to-market strategy, prioritize key initiatives, and build and lead a team of category managers. They will be responsible for identifying the needs of the business, partnering with cross-functional partners and allocating appropriate resources to drive sustained growth.


  • Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale.

  • Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach.

  • Discover innovative collaborative models that fit into merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently.

  • Solve key challenges in business growth by strong collaboration with cross-functional teams.

  • Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients

  • Update active clients on TikTok Shop product developments and new promotional opportunities

  • Represent at industry events and brand summits, and foster long-term partnerships with brands that help scale the category


  • 10+ years experience in e-commerce business; a mixed experience in both platform side and brand/merchant side is highly preferred

  • 3+ years experience as a people manager, managing a significant team size • Excellent interpersonal and negotiation skills

  • Team player, fast learner and open to changes

  • Proven track record of continually reaching and exceeding sales goals - prior experience P&L ownership and planning is a plus

  • Excellent sales and business development skills, command of B2B and B2C funnel structures

  • Experience recruiting, hiring, onboarding, and developing a strong team; passion for leading and developing people

  • Ability to thrive in a rapid, agile, and often ambiguous environment with a growth mindset

  • Attention to detail, affinity for analytics, logical and strong problem solving skills

  • Strong network and connections with brands and/or retailers is a plus

Preferred Qualifications:

  • Experience in content-based e-commerce

  • Strong connections with brands and distributors

  • Experience managing people managers of varying experience

  • Ability to foster C-Level executive relationships with a genuine interest in customers’ success

  • Ability to recruit and retain top talent

  • A proven penchant for creative problem-solving

  • Proven track record of high-level negotiation

Job Information and Benefits

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Their platform connects people from across the globe and so does their workplace. TikTok is committed to celebrating diverse voices and to creating an environment that reflects the many communities they reach. During the recruitment process, you can expect reasonable accommodations for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.

TikTok covers 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. You will receive 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. Tiktok also provides generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.