Job description
My client are a prominent player in the European energy sector, dedicated to providing sustainable and affordable energy solutions. With a focus on renewable electricity, they are committed to driving the green energy transition and enhancing energy security.
The ideal candidate will have B2C experience in leading digital marketing initiatives.
Responsibilities:
- Identify target customer demographics and optimal marketing channels.
- Develop and execute a digital marketing strategy aligned with business objectives.
- Test and prioritize effective marketing channels, focusing on lower funnels and campaign optimization.
- Monitor channel performance and implement optimizations promptly.
- Coordinate creative and content teams, ensuring cohesive messaging.
- Collaborate with the marketing team to optimize website SEO.
- Provide high-level requirements for internal automation to IT teams or product owners.
Requirements:
- Minimum 5 years of digital marketing experience with a focus on private customers and content/funnel management.
- Proven track record of data-driven decision-making.
- Strong analytical skills and a structured approach to tasks.
- Entrepreneurial mindset with a customer-centric approach.
- Proficiency in spoken and written German.
Benefits:
- Flexible working hours and remote-friendly environment in
- Standard working week with ample vacation days for work-life balance.
- Budget for professional development, including training opportunities.
- Learning from experienced colleagues in an open feedback culture.
