Lifecycle/Retention Marketing Manager - Shopify Plus

Posted 17 May 2024
Salary 110,000 - 135000
Job type Permanent
Discipline eCommerce
Contact NameShannon Smith
Remote working Hybrid/Flexible

Job description

Lifecycle/ Retention Marketing Manager- Shopify Plus


Hybrid work schedule: 2-3 days/week in-office in Boston, MA or NYC/Brooklyn, NY


Our client, a health & wellness retailer utilizing the Shopify Plus platform, is seeking a Lifecycle/Retention Marketing Manager to lead the development, execution, and optimization of campaigns aimed at engaging, retaining, and re-engaging the customer base through effective email and SMS communication channels.. The Lifecycle Marketing Manager acts as a direct report to the Senior Director of Growth Engagement & Lifecycle Marketing and collaborates cross-functionally to strategize and make informed decisions regarding the Lifecycle program. Responsibilities include overseeing Email and SMS marketing strategies with a focus on retaining existing customers and fostering increased customer loyalty.


What You'll Do:


  • Take ownership of the execution of their email and SMS strategy.
  • Coordinate the briefing of email & SMS assets into creative, ensuring collaboration on testing strategies and messaging.
  • Drive Testing and Optimization efforts, employing A/B testing and experimentation to continually enhance the effectiveness of email and SMS campaigns.
  • Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging tailored to different audience segments.
  • Spearhead Email & SMS Innovation, ensuring that marketing campaigns effectively engage and convert target audiences, while optimizing message content, timing, and segmentation to achieve high open and click-through rates.
  • Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI.
  • Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning, providing strategic expertise to significantly enhance SMS channel revenue and other Lifecycle KPIs.
  • Provide technical guidance, facilitating the resolution of CRM platform issues.
  • Collaborate with cross-functional teams (Customer Experience, Brand, Web, Data, etc.) to improve the subscription experience, value proposition, loyalty and rewards program, and overall customer experience.
  • Drive subscription revenue by exploring new acquisition channels, enhancing customer retention, and optimizing communications to maximize conversion.
  • Identify key trends and insights and implement tests to improve user acquisition, conversion, and retention.


Who You Are:


  • 3-5 years of experience working in lifecycle marketing or retention/subscription-based marketing, with a particular emphasis on email marketing.
  • 3+ years of Shopify Plus exposure/experience
  • A proven track record of leading an email marketing program in a DTC (Direct-to-Consumer) business, encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing.
  • Experience with e-commerce and marketing automation platforms, specifically Shopify, Klaviyo, and referral/loyalty platforms such as Talkable/Friendbuy, etc.