Job description
Product Marketing Lead - Fully remote // perm
I’m working with a leading chain abstraction protocol. In just two years, this protocol has facilitated over $25 billion in transaction volume. It's become a core component for numerous top-tier protocols and applications, including prominent wallets, aggregators, and marketplaces.
They’re looking for a Product Marketing Lead to develop and execute marketing campaigns across all product work streams for both their protocol and DEX.
Responsibilities:
I’m working with a leading chain abstraction protocol. In just two years, this protocol has facilitated over $25 billion in transaction volume. It's become a core component for numerous top-tier protocols and applications, including prominent wallets, aggregators, and marketplaces.
They’re looking for a Product Marketing Lead to develop and execute marketing campaigns across all product work streams for both their protocol and DEX.
Responsibilities:
- Develop and execute go-to-market campaigns for products and features, including target audience identification, creative brief development, brainstorming, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users