Job description
You will be responsible for developing and executing marketing strategies to promote an AI powered SaaS solution. Your role will involve working closely with management and our teams in sales, customer success and product development to ensure an optimal message-market fit and alignment with business objectives.
With the company’s growth, there will be many opportunities for advancement and personal development.
In this role you will:
- Develop and implement the international marketing plan, including online communication, hybrid and real-life events and content marketing initiatives across social and marketing media
- Building brand awareness and refining the brand positioning
- Expanding the PR and Social Media footprint and fuel the conversation about Creative Effectiveness, Behavioural Science and new ways of working in research and marketing, enabled by AI
- Monitor and analyze market trends and competitor activities to inform marketing strategies
- Track and measure the effectiveness of marketing initiatives, to continuously improve performance and scale them up profitably
- Report Marketing KPIs and learnings back to the business
- Manage budget and resources to deliver marketing programs within budget and on time
- Select and manage freelancers, agencies and other marketing suppliers
- Build a strong collaboration with Product, Sales and other functions in the business
- Managing external freelancers and agencies
About you:
- A degree in a related field, such as economics, marketing, management etc.
- Relevant work experience (3years+) in a marketing function – experience in the Market Research industry, SaaS and Brand Management is a plus
- Experience with marketing analytics tools
- Strong project management skills as well as a positive approach to leadership tasks
- A passion for interdisciplinary work, Artificial Intelligence and brand management
- Ability to contribute effectively in a cross-functional team
- Self-motivated, highly collaborative, creative, problem-solving with a growth mindset
- Very good verbal and written communication skills in German and English
- Work permit for Germany
Job benefits:
- Employee Stock Option Program (ESOP)
- High degree of flexibility within our hybrid work model
- Opportunity to contribute significantly in an innovation topic
