Job description
The Company:
Stott and May are partnered with a high-growth HR Services and Technology partner, one of the largest Professional Employer Organizations in the US to help expand their marketing organization due to some unprecedented growth. They are focused on the biggest market in the most attractive region of the U.S. Together with highly experienced marketing leadership, you can help deliver on their brand promise to help our customers grow their business by simplifying HR. Offerings include personalized services for HR, employee benefits, payroll and taxes, employer risk, compliance, and employee management. Today, they manage over $2 billion in employment-related costs annually—and they are growing every day.
The Role:
The demand generation manager will play a critical role in our organization’s growth strategy. You will support many demand gen initiatives within our core customer verticals, focusing on marketing programs that deliver business results. You will have an acute focus on lead acquisition and sales pipeline by helping to develop, design, and implement campaigns that generate quality leads and opportunities for the business team. There will be a strong focus on reporting, analytics, and campaign optimization.
Responsibilities
- Manage a portfolio of ABM and inbound marketing programs, including integrated campaign management, account-based marketing, , digital & remarketing programs, direct, webinars, emails, events and other distribution channels
- Grow demand generation to increase volume and quality of influenced pipeline and revenue
- Develop a deep understanding of referral partners, customers, products and the buyer’s journey
- Manage competitive marketing efforts and analyze areas of improvement
- Partner with sales and marketing operations to accurately report on the effectiveness of different initiatives
- Manage and execute end-to-end campaigns while maintaining cohesive automated workflows
- Provide reports and actively monitor the health of the marketing channel mix leveraging KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity
Qualifications
- Minimum of 5+ years in B2B demand generation
- Marketing automation platform experience a must (Pardot, Marketo, Eloqua, Hubspot, etc.)
- Analytics platform experience a plus (Bizible, Datorama, etc.)
- 2+ years of Salesforce experience
- Marketing agency experience is a plus
- Strong experience with ABM, and digital marketing tactics
- Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results
- Resourcefully able to influence and collaborate with both internal team members and external agency partners
- Excellent interpersonal skills and commitment to empowerment
- Quick study of complex problems and a highly organized approach to finding high impact solutions
- High sense of urgency and goal oriented (thrives in a fast-paced environment)
- Exceptional communication skills including ability to take an independent stance when interfacing with cross functional stakeholders, while maintaining their respect and confidence
