Job description
CRM Marketing Manager
Onsite - 4 Days a Week - London
Main Responsibilities:
Database Management:
Email Channel:
Skills and Experience:
Onsite - 4 Days a Week - London
Main Responsibilities:
- Develop and execute CRM, online retention, and customer communications strategies.
- Manage and analyse the customer database to improve marketing performance and engagement.
- Design marketing strategies to retain, reward, and reactivate customers, increasing retention rates.
- Adapt strategic plans in response to new opportunities and challenges.
- Enhance CRM infrastructure and integrate new data sources for better customer insights.
- Incorporate new marketing channels (e.g., SMS, app push, in-store) into the CRM mix.
- Run targeted cross-channel campaigns across email, social, and display.
- Implement a customer loyalty/reward program.
- Increase awareness of in-store and drive offline sales.
- Stay updated with market trends and industry best practices.
- Manage the CRM Executive, Digital Marketing Assistant, and CRM agency relationships.
- Report on marketing initiatives and customer KPIs.
Database Management:
- Grow the database through lead generation and reduce churn.
- Refine customer segmentation models and support data hygiene.
- Ensure online data protection and privacy.
Email Channel:
- Differentiate marketing approaches for Brands
- Plan and schedule email activities in line with revenue targets.
- Create and optimize email communications, ensuring brand consistency.
- Monitor and improve email deliverability.
- Collaborate with internal teams for consistent cross-channel messaging.
- Report on email marketing performance.
Skills and Experience:
- Proven experience in CRM systems, email marketing, and managing teams.
- Strong understanding of data protection and privacy legislation.
- Excellent copywriting, budgeting, and forecasting skills.
- Proficient in web analytics (Google Analytics) and Microsoft Office.
- Strong communication and teamwork skills.
