Category Lead - Home & Living

Posted 06 October 2023
Salary 220000
Discipline eCommerce
Contact NameAndrew Banuchi

Job description

TikTok, the premier platform for short-form mobile videos, is dedicated to sparking creativity and spreading joy, boasting offices all over the globe. Their core mission centers on nurturing creativity and teamwork, tackling challenges as opportunities for growth and innovation. At TikTok, the status quo is never accepted; courage is ever-present.

Join a team behind the viral phenomenon of #TikTokMadeMeBuyIt, pioneering Content & Creator commerce in the US. TikTok aims to rejuvenate shopping by making it a joyful, inspiring experience and the preferred commerce platform for brands, creators, and shoppers. This entrepreneurial team is reshaping the future of shopping.

With over 1 billion global users, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to their users. It's where trends emerge, and meaningful connections thrive among brands, creators, and consumers.

The Home & Living Category Lead serves as the business leader responsible for building the foundation for the Home & Living category for TikTok Commerce in North America. This person will develop the go-to-market strategy, prioritize key initiatives, and build and lead a talented category team to expand our partnership with enterprise and key account partners, and influence the shopping experience for Home & Living shoppers. We are looking for someone who is curious, exemplifies the growth mindset, and is unafraid to deal with ambiguity and solve novel problems. We are also looking for someone who is passionate about people development, creating a strong team culture, and leading high-performing teams. Do you want to help us change the face of retail?


  • Develop the overall Home & Living category growth strategy

  • Define goals, identify opportunities across brands, segments, and trends, and lead commercial operations

  • Hire and develop a strong team of Home & Living category managers and coach the team in setting short and long-term goals, growth milestones, and tracking performance towards merchant and sales objectives

  • Coach and lead the category management team to grow their brands through rigorous business operation, creative content and campaigns, and by leveraging the TikTok platform

  • Guide Category Managers on consultative, client-centric selling and best-in-class presentations, and develop Category Managers for career growth and industry expertise

  • Consult with and advise senior Brand leaders on TikTok Shop's value proposition, how it can drive their brand strategy, and create partnerships at scale - Partner with cross-functional subject matter experts to develop, identify, and implement effective merchant content and merchandising programs

Required Qualifications:

  • 7-10 years' experience in e-commerce or digital-led Retail in Brand-driven categories

  • 3+ years of experience as people manager

  • Track record of delivering & exceeding sales, GMV, or other commercial goals - Experience leading business development, partnerships, or sales at senior leadership levels

  • Experience hiring & developing talent and operating high-performing commercial teams

Preferred Qualifications:

  • A combination of experience on both the platform/Retail side, and the Brand/Merchant side

  • Experience with TikTok or other content-driven platforms or content-based commerce on either brand or platform side

  • Ability to recruit and retain top talent

  • Strong network and connections with brands, retailers, and sellers is a plus

  • MBA

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Their platform connects people from across the globe and so does their workplace. TikTok is committed to celebrating diverse voices and to creating an environment that reflects the many communities they reach. During the recruitment process, you can expect reasonable accommodations for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.

Job Information and Benefits

For Pay Transparency - Compensation Description (annually).

The base salary range for this position in the selected city is $125400 - $232560 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

TikTok covers 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. You will receive 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. Tiktok also provides generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.