Social Media Marketing Specialist

Posted 24 November 2022
Salary Competitive
Job type Permanent
Discipline Business Support
Contact NameLaura Byrne
Remote working Hybrid/Flexible

Job description

Social Media Marketing Specialist


We are looking for an experienced Social Media Marketing Specialist in LATAM to join our creative team.


Work at Exadel - Who We Are:

Since 1998, Exadel has been engineering its own software products and custom software for clients of all sizes. Headquartered in Walnut Creek, California, Exadel currently has 2000+ employees in development centers across America, Europe, and Asia. Our people drive Exadel’s success, and they are at the core of our values, so Exadel is a people-first cultured company.



  • Manage, develop, and monitor the Exadel brand and content across social media and content syndication platforms

  • Create and implement social media and content strategy, tactics, and best practices including oversight of the company brand and message in LATAM region

  • Be responsible for developing and managing social post schedule/calendar, supporting and managing social campaigns (ads, boosts, etc.), developing and distributing thought leadership content across Exadel social platforms

  • Track and report traffic and community & campaigns’ growth metrics and analysis

  • Stay up to date with the latest social media best practices and technologies

  • Answer questions from Exadel followers on social networks. Respond in a timely manner with regards to compliments, complaints, and questions received through various social media platforms and coordinate with appropriate departments


  • 3-5 years of experience as a SMM specialist or similar role

  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, LinkedIn, Instagram, etc.) and how they can be deployed in different scenarios

  • Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships

  • Hands-on experience with Facebook Business Manager, LinkedIn Business Manager

  • Understanding of Google Analytics and building and maintaining reports

  • Good understanding of marketing principles

  • Understanding of SEO and web traffic metrics

  • Experience with doing audience research

  • Good time management skills

  • Excellent multi-tasking skills

  • Excellent command of Spanish and English, both written and spoken, ability to produce high-quality, catchy, and engaging content in Spanish

Nice to have-:

  • Previous experience working in IT company

  • Experience with HubSpot, Buffer or similar platform

Advantages of Working with Exadel:


  • You can professionally grow and develop your career in a variety of ways, including technical skills.

  • You can participate in continuing education as a mentor or speaker. These opportunities are fulfilling and come with financial incentives.

  • You can improve your English skills in language lessons and with the support of native speakers.

  • You can take part in cultural, sporting, charity, and entertainment events.

  • Our leadership team is always available to our employees; everyone can interact regularly with upper management and expect the team to hear and value their input.

  • You can suggest your own initiatives, and you will always be heard. Everybody matters at Exadel.

  • Exadel is a big family. We care deeply about each other, and we support and protect our team members. We have a strong sense of shared identity, values, history, and traditions, and we show up at significant life events.

  • At Exadel, we believe in work-life balance. We value the fact that our employees live multi-faceted lives that are not limited to their careers, and the company supports our families, physical and mental health, hobbies, friends, and interests.