Job description
About the Role:
As a key member of our team, you will play a pivotal role in supporting clients' day-to-day tasks while driving towards broader, long-term objectives. Your responsibilities encompass a diverse range of activities aimed at account management, optimization, and the creation, management, and reporting of campaigns.
Responsibilities include but are not limited to;
- Support clients’ day to day tasks while driving towards longer term objectives
- Account management and optimization
- Responsible for driving, creating, managing, optimizing and reporting on campaigns
- Interface and partner with SBUs such as creative, client service and analytics
- Build and manage promotional, transactional, lifecycle, and triggered campaigns that drive growth, and retention
- Provide campaign recommendations based on KPIs and campaign performance
- Conduct AB testing to test measures to improve performance
- Planning weekly/monthly campaign calendar
- Weekly reporting
- Perform end-to-end project development, including building, testing, quality assurance, segment creation, proof submission, and deployment monitoring
Requirements
- 1-2 years experience in lifecycle email marketing or CRM, preferably at an agency, brand, or ad tech partner
- Previous experience with marketing automation software
- Working knowledge of Excel
- Ability to present data and strategy to clients in a meaningful way
- Interest in pursuing a career in performance-oriented lifecycle marketing
- Microsoft suite experience
- ESP migration experience
- Experience with ESP reporting, Google Analytics
- Experience editing HTML
- Experience with SMS
- Expertise with Braze (data extensions, testing, dynamic live proofs, etc.)
Our interview process includes, but is not limited to the following:
- Cognitive Aptitude, Excel and Typing Test
- Logic assessment on Excel
We offer a competitive salary and benefits based on ability level, including:
- Base salary DOE
- Unlimited vacation policy
- Monthly phone/internet and food stipend
- Health insurance coverage
- Professional Development Program
- Remote work (this is a remote role, but must be based in Bogotá, Colombia)
