Digital Marketing Manager- Shopify Plus

Posted 17 July 2024
Salary $80,000 - $110,000
LocationHingham
Job type Permanent
Discipline eCommerce
Reference70067
Contact NameAlexander Khan
Remote working Remote

Job description

Digital Marketing Manager - Shopify Plus

My client is seeking a dedicated Digital Marketing Manager to oversee all aspects of their marketing efforts to drive profitable growth and elevate brand image. They're looking for a strategic thinker, compassionate leader, and data driven marketer who's top priority are customers and their experiences with their products.

Responsibilities:

  • Marketing Calendar: Develop and manage the annual marketing calendar, including product launches, promo periods, etc.

Full Funnel Marketing Oversight:

  • Paid Ads: Collaborate with media buyers to optimize performance on Meta and Google, and work with the content team to produce high-performing ad creatives.
  • Landing Pages: Continuously create and test landing pages to enhance onsite experience and customer conversion rates.
  • Website / CRO: Implement website changes and manage conversion rate optimization tests to improve overall website experience.
  • Email & SMS:Ensure email campaigns and SMS communications reach customers, consistently striving for performance enhancements.
  • Social Media: Work with the marketing team to maintain consistent posting across all social channels.
  • Budget and P&L: Manage the e-commerce and digital marketing budget, develop forecasts, monitor financial performance, and make adjustments to meet or exceed targets.

Who You Are:

  • 5+ years of e-commerce and omnichannel growth marketing experience
  • Extensive experience with e-commerce platforms and tools (specifically: Shopify Plus, Klaviyo, Postscript, Amazon, etc.)
  • Proven ability to manage budgets, forecasts, performance metrics, KPIs, and OKRs.
  • A proactive problem-solver with an entrepreneurial mindset.
  • Outstanding communication skills with the ability to deliver clear and persuasive messages across multiple platforms.
  • Data Driven Individual!
  • Demonstrated creative acumen with a successful track record in developing effective and innovative marketing strategies.