B2B Integrated Marketing & Promotions Lead (Commerce)

Posted 27 September 2023
Salary 150000-250000
Discipline eCommerce
Contact NameAndrew Banuchi

Job description

TikTok, the premier platform for short-form mobile videos, is dedicated to sparking creativity and spreading joy, boasting offices all over the globe. Their core mission centers on nurturing creativity and teamwork, tackling challenges as opportunities for growth and innovation. At TikTok, the status quo is never accepted; courage is ever-present.

Join a team behind the viral phenomenon of #TikTokMadeMeBuyIt, pioneering Content & Creator commerce in the US. TikTok aims to rejuvenate shopping by making it a joyful, inspiring experience and the preferred commerce platform for brands, creators, and shoppers. This entrepreneurial team is reshaping the future of shopping.

With over 1 billion global users, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to their users. It's where trends emerge, and meaningful connections thrive among brands, creators, and consumers.

We are seeking a creative and culturally savvy marketer to be the US Business Marketing Lead reporting to Head of TikTok Shop Integrated Marketing. This role will be a key leader within the TikTok Shops business unit and part of the marketing leadership team. They will lead and establish the strategic B2B regional plans and executional approach, ways of working and the development of marketing communication programs that inspire and engage merchants.

The ideal candidate has direct retail or commerce industry experience, deep knowledge of the NA region, and clarity on where commerce is headed. They are driven by data and have proven experience in managing a team, successfully partnering with XFNs, developing and seamlessly executing event marketing strategies, managing budgets and the ability to scale learnings and impact.


  • Lead the strategic development and implementation of B2B marketing plans that amplify TikTok's value proposition in the Commerce space.

  • Lead strategy building and executional approach for the B2B Marketing team - Seamlessly partner with US e-Commerce Operation and cross functional partner teams to understand the business at a deep level and use that understanding to inform and elevate Marketing campaigns and ROI

  • Lead accountability of the US B2B budget, ensuring team/scope efficiency. - Partner with global and regional B2B marketing leads and teams, B2C marketing teams, and PR teams, as a thought leader, and collaborator constantly identifying opportunities that advance the business.

  • Develop and provide regular regional marketing learnings and updates that speak to measurable business results tied to the global vision; adapt and pivot as needed based on data-driven learnings.


  • 10+ years of marketing experience; knowledge of building and implementing annual strategies and planning marketing budgets.

  • B2B and B2C experience across categories - Experience developing large awareness building campaigns; performance marketing expertise a big plus

  • Strong team & people management, across multiple locations

  • A coach and player, with a strong roll-your-sleeves up mentality

  • Strong written and verbal communication skills and an understanding of how to collaborate within a fast paced environment, driving alignment within large cross-functional and multi-market teams.

  • Excellent presentation skills, with the ability to speak externally if needed

  • Proven experience in conversing/building relationships with high-level executives internally and externally on a regular basis.

  • Self-starter with a track record of working effectively with sales and cross functional teams.

  • Experience in building, executing, and measuring data-driven marketing programs across online and traditional channels.

  • Passion for our platform and a constant driver of how we can build and grow our company

  • Flexibility to travel for events, client meets etc.

  • Experience working with/across global teams a huge plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Their platform connects people from across the globe and so does their workplace. TikTok is committed to celebrating diverse voices and to creating an environment that reflects the many communities they reach. During the recruitment process, you can expect reasonable accommodations for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.

Job Information and Benefits

The base salary range for this position in the selected city is $125400 - $232560 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

TikTok covers 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. You will receive 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. Tiktok also provides generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.