VP of Marketing

Posted 12 January 2024
Salary 200,000-300,000
LocationNew York
Job type Permanent
Discipline eCommerce
Reference67025
Contact NameShannon Smith

Job description

Vice President of Marketing- Hybrid in Denver, Colorado (weekly not monthly)

Our client is actively seeking a dynamic and visionary Vice President of Marketing to spearhead their global marketing initiatives by unifying brand strategies across the organization and driving consumer engagement.

Responsibilities:

Unified Brand Strategy and Consumer Engagement:

  • Develop and execute a global marketing mindset to ensure unified messaging adoption across the organization- defining and guiding innovative brand strategies.
  • Drive consumer engagement across all brands and categories, maximizing awareness and sales through integrated programs.
  • Provide strategic insights for impactful and relevant brand storylines, messaging, and visuals.

Marketing Strategy and Growth:

  • Develop marketing strategies for company growth, entering new categories, markets, and services.
  • Collaborate with the sales team to gather customer & market data for adjusting marketing strategies.
  • Oversee creative production work and identify the most effective offline marketing channels.

Website Product Management and Optimization:

  • Oversee the design, functionality & user experience of the DTC site to improve conversion rates.
  • Collaborate with UX, Creative, & Marketing to enhance site performance and optimize user journeys.
  • Conduct regular audits and analysis of website performance, implementing new technologies for customer experience enhancement.

Partnership and Vendor Management:

  • Develop and maintain strategic partnerships with external vendors, agencies, and technology partners to enhance e-commerce capabilities and drive innovation.
  • Negotiate contracts, manage vendor relationships, and ensure SLAs are met.

Qualifications:

  • Minimum of fifteen years of relevant work experience in merchandising/marketing, E-commerce, and technology supporting CPG brands and retailers.
  • Minimum of five years of experience in a managerial/leadership role with direct reports or experience building out teams.
  • Experience using Salesforce Commerce Cloud, including detailed knowledge of a modern architectural framework.
  • Ability to develop and execute a long-term e-commerce strategy aligned with overall company goals, staying ahead of emerging trends and technologies in the e-commerce space.
  • Demonstrated success in driving revenue growth, managing P&L, and utilizing data-driven decision-making for customer analytics and LTV optimization.
  • Experience overseeing the design, functionality, and user experience of Direct-to-Consumer sites to enhance conversion rates and improve customer journeys.