Our client, a renowned technology corporation, is seeking a dynamic and experienced Growth Marketing Lead to propel their portfolio of commercial products, targeting both Consumer and Commercial segments. With an expectation of generating over $10 billion in revenues and maintaining a double-digit growth rate, this role is pivotal in shaping the future of the company's commercial (B2B) sector.
In this role, you will be instrumental in enhancing customer acquisition, driving innovative marketing experiments, fostering customer retention and engagement, and optimizing revenue opportunities for the company's range of commercial products. Your responsibilities will include collaborating with various teams such as Global Business Units, Market Marketing Leads, and Centers of Excellence in Media, Content, and MarTech. Your goal will be to devise and implement growth strategies across various channels, both organic and paid, to amplify the global reach of the company's commercial products.
This position offers the flexibility of teleworking within the United States.
DISTINCTIVE ASPECTS OF THE ROLE:
- High Impact and Visibility: Spearhead the expansion of the commercial product line globally, including PCs, printers, peripherals, and workplace solutions, contributing significantly to the company's strategic objectives.
- Esteemed Brand and Culture: Engage with a globally recognized brand, deeply rooted in Silicon Valley heritage and the company's unique culture.
- Collaborate across multiple functions including Marketing, Product, Insights, Go-to-Market, and Data Science to craft strategies, develop scalable growth models, and provide data-driven solutions.
- Develop and refine Acquisition models for commercial products and services, encompassing various methodologies like demand creation and ABM.
- Partner with product marketing for content creation and adaptation, catering to specific account-based programs aligned with customer journey stages.
- Coordinate with Marketing teams globally for the implementation of acquisition strategies across different channels.
- Enhance acquisition models through continuous experimentation.
- Track and report on the effectiveness of growth models and campaigns, using metrics such as MQA/MQO, MCW, etc.
- Influence cross-functional teams including Product, Design, and Engineering for funnel optimization and product onboarding experience.
- Establish and improve Retention + Engagement models.
- Marketing Acumen: Proven multi-channel marketing campaign experience in the Commercial/B2B sector, with a focus on integrated marketing and account-based strategies.
- Customer Journey Expertise: Deep understanding of the Customer Decision Journey, with experience in crafting targeted account journeys.
- Growth Model Experience: At least 5 years in developing scalable growth models (ABM, demand capture, Reforge) for B2B products/services.
- Technical Proficiency: Familiarity with account-based and growth marketing technology stacks, including tools like Eloqua, Marketo, AEM, 6Sense, DemandBase, etc.
- Channel Performance Analysis: Skilled in evaluating performance channels like SEM, Display, and Paid Social.
- Nurture Program Management: Expertise in auditing and launching nurture programs with advanced automation.
- Experimentation and Analysis: Experience in A/B testing and data analysis using tools like Excel, Power BI, Python, SQL, Google Analytics, etc.
- Cross-functional Collaboration: Ability to work closely with media, search, and content teams to drive digital ABM strategies.
- Continuous Learning: A strong desire for self-improvement and team development.
ABOUT OUR CLIENT:
Join a team of employees dedicated to redefining what's possible, both in their careers and the world. This company is committed to innovation, tackling challenging problems, and fostering an environment where making a meaningful difference is paramount.
Our client offers a comprehensive benefits package, including dental, disability, and life insurance, employee assistance program, flexible scheduling, health insurance, and more.