Job description
Growth Marketing: Campaign Marketing Team Lead
Our client is the world's leading independent provider of global commodity price data, price forecasts & market intelligence for the food, CPG, Industrial and capital goods supply chains. Through rapid expansion and multiple acquisitions, we are primed for significant growth.
We are seeking to extend our marketing expertise with new roles across our growing marketing team. As the leader in the agrifood intelligence space, our client occupies a unique position as a data provider to many of the world's largest food, pharma, industrial companies, and brands. These companies rely on our deep, global content and online platform to help make better buying and selling decisions.
Your goal will be to lead a team in the successful design, implementation and execution of marketing campaigns that target and convert new business logos and grow existing accounts across multiple sectors ranging from $50M businesses to Fortune 100 companies. With an aggressive compensation and benefits package.
We want you to play an integral role in our success!
About you…
You hold the same principles and philosophies that we do – trust, honesty, grit, transparency, creativity, extreme ownership, accountability and a "growth mindset"!
As a growth marketing leader, you are an energetic self-starter focused on results measured by successful lead generation. You will be responsible for designing, building, and launching effective campaigns while optimizing campaign performance and ensuring consistent messaging and branding across all channels.
In addition, you have the following attributes:
Leading a strong growth marketing team, you will develop and execute marketing campaigns to drive measurable commercial growth. Your expertise with various marketing tactics, strong analytical skills, and ability to collaborate with cross-functional teams will be crucial in achieving demanding lead-generation targets and enhancing the company's brand visibility.
Other responsibilities include but are not limited to the following:
Our client is the world's leading independent provider of global commodity price data, price forecasts & market intelligence for the food, CPG, Industrial and capital goods supply chains. Through rapid expansion and multiple acquisitions, we are primed for significant growth.
We are seeking to extend our marketing expertise with new roles across our growing marketing team. As the leader in the agrifood intelligence space, our client occupies a unique position as a data provider to many of the world's largest food, pharma, industrial companies, and brands. These companies rely on our deep, global content and online platform to help make better buying and selling decisions.
Your goal will be to lead a team in the successful design, implementation and execution of marketing campaigns that target and convert new business logos and grow existing accounts across multiple sectors ranging from $50M businesses to Fortune 100 companies. With an aggressive compensation and benefits package.
We want you to play an integral role in our success!
About you…
You hold the same principles and philosophies that we do – trust, honesty, grit, transparency, creativity, extreme ownership, accountability and a "growth mindset"!
As a growth marketing leader, you are an energetic self-starter focused on results measured by successful lead generation. You will be responsible for designing, building, and launching effective campaigns while optimizing campaign performance and ensuring consistent messaging and branding across all channels.
In addition, you have the following attributes:
Leading a strong growth marketing team, you will develop and execute marketing campaigns to drive measurable commercial growth. Your expertise with various marketing tactics, strong analytical skills, and ability to collaborate with cross-functional teams will be crucial in achieving demanding lead-generation targets and enhancing the company's brand visibility.
Other responsibilities include but are not limited to the following:
Our client is the world's leading independent provider of global commodity price data, price forecasts & market intelligence for the food, CPG, Industrial and capital goods supply chains. Through rapid expansion and multiple acquisitions, we are primed for significant growth.
We are seeking to extend our marketing expertise with new roles across our growing marketing team. As the leader in the agrifood intelligence space, our client occupies a unique position as a data provider to many of the world's largest food, pharma, industrial companies, and brands. These companies rely on our deep, global content and online platform to help make better buying and selling decisions.
Your goal will be to lead a team in the successful design, implementation and execution of marketing campaigns that target and convert new business logos and grow existing accounts across multiple sectors ranging from $50M businesses to Fortune 100 companies. With an aggressive compensation and benefits package.
We want you to play an integral role in our success!
About you…
You hold the same principles and philosophies that we do – trust, honesty, grit, transparency, creativity, extreme ownership, accountability and a "growth mindset"!
As a growth marketing leader, you are an energetic self-starter focused on results measured by successful lead generation. You will be responsible for designing, building, and launching effective campaigns while optimizing campaign performance and ensuring consistent messaging and branding across all channels.
In addition, you have the following attributes:
- Deep understanding of the business and technical contexts in which organizations invest in SaaS solutions.
- Experience delivering a results-orientated marketing strategy that delivers measurable growth.
- Desire to use proven and scalable SaaS marketing processes to deliver best-in-class marketing campaigns that support revenue growth.
- Ability to build relationships and establish trust internally and externally.
- Innovative vision and foresight to anticipate and create new campaign opportunities with prospects and customers.
- Highly achievement oriented - you want to see the leaderboard because you are always at the top!
Leading a strong growth marketing team, you will develop and execute marketing campaigns to drive measurable commercial growth. Your expertise with various marketing tactics, strong analytical skills, and ability to collaborate with cross-functional teams will be crucial in achieving demanding lead-generation targets and enhancing the company's brand visibility.
Other responsibilities include but are not limited to the following:
- Develop detailed marketing campaign strategies to deliver high growth.
- Acquire an in-depth knowledge of our full range of products and services and convey that value to customers and/or potential clients through marketing materials.
- Collaborate cross-functionally to capture stakeholder needs, align offerings, and incorporate them into marketing campaigns.
- Lead the development of impactful B2B marketing campaigns across multiple channels (email, advertising, webinars, social media, SEO, and events) to align with company goals.
- Design and deliver a robust reporting framework that provides accurate and timely marketing and sales performance insights, including pipeline health and other leading indicators.
- Develop a comprehensive social media strategy aligned with overall campaign objectives.
- Increase brand exposure by targeting channels and platforms to reach the optimum audience.
- Interpret analysis to identify trends and make adjustments to optimize campaign performance and generate high-quality leads supporting high conversion ratios.
- Identify and secure successful sponsorship arrangements by managing relationships with critical partners
- Develop and implement strategies to improve search engine rankings.
- Deliver comprehensive campaign metrics and actionable insights to stakeholders and senior management.
- 5+ years of technology-based enterprise campaign marketing experience; SaaS experience is a must.
- Expert knowledge of delivering a digital-first campaign strategy
- Strong knowledge of the supply-chain, commodities, or market intelligence/research space is preferred. Complex Enterprise Software marketing experience is a must.
- Self-starter with a competitive mindset and a track record of over-achieving in past positions.
- Self-motivated and quick to get started, demonstrating the drive to achieve the best results.
- Attention to detail with the ability to understand and disseminate our value to stakeholders.
- Demonstrated expertise in leading teams to deliver successful cutting-edge SaaS/B2B marketing campaigns.
- Proficiency in using campaign management and marketing automation software.
- Ability to interpret data, identify trends, and make data-driven decisions for optimizing campaign effectiveness.
- Thrive in a fast-paced environment, adept at navigating changing priorities and market dynamics.
- Strong analytical capabilities to track performance, measure ROI, and provide data-driven recommendations.
- Results Orientated and driven to overachieve goals to improve marketing impact.
Our client is the world's leading independent provider of global commodity price data, price forecasts & market intelligence for the food, CPG, Industrial and capital goods supply chains. Through rapid expansion and multiple acquisitions, we are primed for significant growth.
We are seeking to extend our marketing expertise with new roles across our growing marketing team. As the leader in the agrifood intelligence space, our client occupies a unique position as a data provider to many of the world's largest food, pharma, industrial companies, and brands. These companies rely on our deep, global content and online platform to help make better buying and selling decisions.
Your goal will be to lead a team in the successful design, implementation and execution of marketing campaigns that target and convert new business logos and grow existing accounts across multiple sectors ranging from $50M businesses to Fortune 100 companies. With an aggressive compensation and benefits package.
We want you to play an integral role in our success!
About you…
You hold the same principles and philosophies that we do – trust, honesty, grit, transparency, creativity, extreme ownership, accountability and a "growth mindset"!
As a growth marketing leader, you are an energetic self-starter focused on results measured by successful lead generation. You will be responsible for designing, building, and launching effective campaigns while optimizing campaign performance and ensuring consistent messaging and branding across all channels.
In addition, you have the following attributes:
- Deep understanding of the business and technical contexts in which organizations invest in SaaS solutions.
- Experience delivering a results-orientated marketing strategy that delivers measurable growth.
- Desire to use proven and scalable SaaS marketing processes to deliver best-in-class marketing campaigns that support revenue growth.
- Ability to build relationships and establish trust internally and externally.
- Innovative vision and foresight to anticipate and create new campaign opportunities with prospects and customers.
- Highly achievement oriented - you want to see the leaderboard because you are always at the top!
Leading a strong growth marketing team, you will develop and execute marketing campaigns to drive measurable commercial growth. Your expertise with various marketing tactics, strong analytical skills, and ability to collaborate with cross-functional teams will be crucial in achieving demanding lead-generation targets and enhancing the company's brand visibility.
Other responsibilities include but are not limited to the following:
- Develop detailed marketing campaign strategies to deliver high growth.
- Acquire an in-depth knowledge of our full range of products and services and convey that value to customers and/or potential clients through marketing materials.
- Collaborate cross-functionally to capture stakeholder needs, align offerings, and incorporate them into marketing campaigns.
- Lead the development of impactful B2B marketing campaigns across multiple channels (email, advertising, webinars, social media, SEO, and events) to align with company goals.
- Design and deliver a robust reporting framework that provides accurate and timely marketing and sales performance insights, including pipeline health and other leading indicators.
- Develop a comprehensive social media strategy aligned with overall campaign objectives.
- Increase brand exposure by targeting channels and platforms to reach the optimum audience.
- Interpret analysis to identify trends and make adjustments to optimize campaign performance and generate high-quality leads supporting high conversion ratios.
- Identify and secure successful sponsorship arrangements by managing relationships with critical partners
- Develop and implement strategies to improve search engine rankings.
- Deliver comprehensive campaign metrics and actionable insights to stakeholders and senior management.
- 5+ years of technology-based enterprise campaign marketing experience; SaaS experience is a must.
- Expert knowledge of delivering a digital-first campaign strategy
- Strong knowledge of the supply-chain, commodities, or market intelligence/research space is preferred. Complex Enterprise Software marketing experience is a must.
- Self-starter with a competitive mindset and a track record of over-achieving in past positions.
- Self-motivated and quick to get started, demonstrating the drive to achieve the best results.
- Attention to detail with the ability to understand and disseminate our value to stakeholders.
- Demonstrated expertise in leading teams to deliver successful cutting-edge SaaS/B2B marketing campaigns.
- Proficiency in using campaign management and marketing automation software.
- Ability to interpret data, identify trends, and make data-driven decisions for optimizing campaign effectiveness.
- Thrive in a fast-paced environment, adept at navigating changing priorities and market dynamics.
- Strong analytical capabilities to track performance, measure ROI, and provide data-driven recommendations.
- Results Orientated and driven to overachieve goals to improve marketing impact.